DEAR LASHES, I LOVE YOU!

Mascara: Friend or foe?

Some women struggle in a love-hate relationship with their mascara.  While it helps lashes stand out, it can also sometimes look a bit overdone.  We've all seen it: a beautiful look ruined by clumpy, heavy-looking lashes that are smudged, flaky and in a word - disastrous.  While terrible lashes can ruin your look, fabulous lashes can take your look to another level.  Well-defined, lush lashes make any look appear more polished.  And when they are free from clumps, smears and flakes, they look healthier and more natural-looking.  That's where the right mascara comes in.

Formula + Brush = Mascara Perfection

Your mascara formula should work with its mascara brush to get the lash look you love - perfect, well-defined lashes.  For lashes with perfect definition and volume, the best brush for the job is a flexible, sculpted brush that can separate and coat even the fine, hard-to-reach lashes.  Combine that with a water-resistant formula, developed with strong pigments for deep color - you've got the perfect recipe for lashes that say "look at me" in all the right ways.  So if you can also find a formula that actually strengthens and conditions your lashes while it flirts, separates and volumizes them, that's a mascara you can't live without.

Key Ingredients

Panthenol-Pro Complex - This exclusive complex contains Pro Vitamin B5 (panthenol) and phytantriol, ingredients commonly used in shampoos and conditioners that together attract moisture from the air and bind it to hair.  When used in mascara, this complex adds moisture to eyelashes and helps make the mascara easier to apply.

Vitamin E (Tocopheryl Acetate) - An antioxidant known for its moisturizing and conditioning benefits.

Introducing The NEW! Mary Kay Lash Love Mascara

Defines - by separating & coating even the finest, hard-to-reach lashes.

Defends - your lashes against breakage & brittleness with its lash-loving ingredients Panthenol-Pro Complex and Vitamin E.

Delivers 4 times the volume without looking overdone.  Lashes look fuller, thicker, multiplied and naturally healthy!

Why you'll LOVE the new flexible, sculpted brush:

• Reaches even tiny, hard-to-reach lashes.
• Separates lashes.
• Eliminates clumping - for cleaner and more precise application.
• Delivers right amount of formula evenly on lashes.